Visual merchandising: window and in-store displays for retail
Laurence King, ٠٤/٠٣/٢٠٠٨ - 208 من الصفحات
A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising. Covering both window dressing and in-store areas, and including a range of stores from fashion emporia to small outlets, the book contains a wealth of practical advice, as well as case studies and hints and tips from established visual merchandisers. It reveals the secrets of their toolkit, such as the use of mannequins, the latest technology and how to construct and source props, and explains the psychology behind shopping and buyer behaviour. Presented through colour photographs, diagrams of floor layouts and store case studies, and including comprehensive information such as a glossary of terms used in the industry, Visual Merchandising is an invaluable handbook for anyone working in and learning about this exciting subject.
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Alexander McQueen Armani attract back wall backdrop budget cabinet cash desk ceiling Christmas clothing collection colour contemporary create customers department store designing a window dressers dressing a window easy effective ensure eye-catching fittings flagship store floor layout focal point folding board Fortnum & Mason garment glass gondola graphics grid Harvey Nichols Holt Renfrew homeware in-store displays inspire installation interior Kurt Geiger lamp Lane Crawford lighting ln-store London look lt is important Macy's mannequins Marks & Spencer menswear mid-floor fixtures overall paint Perspex Philippe Starck placed positioned presentation product adjacencies product categories promote prop-maker props rails require retailers seasonal Selfridges selling shelf shelves shoes shoppers signage space spigot store design street style theme tickets tool Topshop trousers visual merchan visual merchandiser's visual merchandising manager visual merchandising team walkways wall fixtures window calendar window display window scheme windows and in-store wire