Handbook of Qualitative Research Methods in Marketing
Russell W. Belk
Edward Elgar, 2006 - 595 من الصفحات
The Handbook of Qualitative Research Methods in Marketing offers both basic and advanced treatments intended to serve academics, students, and marketing research professionals. The 42 chapters begin with a history of qualitative methods in marketing by Sidney Levy and continue with detailed discussions of current thought and practice in:
- research paradigms such as grounded theory and semiotics
Authors include leading scholars and practitioners from North America and Europe. They draw on a wealth of experience using well-established as well as emerging qualitative research methods. The result is a thorough, timely, and useful Handbook that will educate, inspire, and serve as standard reference for marketing academics and practitioners alike.
النتائج 1-3 من 78
... Association for Consumer Research Conference on Gender , Marketing and Consumer Behavior , Valdosta , GA : Association for Consumer Research . ( 2004b ) , " Why are we so stupid ? " : an historic approach to post - socialist consumer ...
... Association . Bion , Wilfred ( 1961 ) , Experiences in Groups and Other Papers , London : Tavistock Publications . Bloor , Michael , Jane Frankland , Michelle Thomas and Kate Robson ( 2001 ) , Focus Groups in Social Research , London ...
... ( Association for Consumer Research ) , see Association for Consumer Research ( ACR ) actor network theory 356 Adair , John 338 adamancy , and religious stories 459 Adkins , Natalie Ross 112 , 113 advertising Benetton advertisements 315 ...
History of qualitative research methods in marketing
Rethinking the critical imagination 465
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