Handbook of Qualitative Research Methods in Marketing
Russell W. Belk
Edward Elgar, 2006 - 595 من الصفحات
The Handbook of Qualitative Research Methods in Marketing offers both basic and advanced treatments intended to serve academics, students, and marketing research professionals. The 42 chapters begin with a history of qualitative methods in marketing by Sidney Levy and continue with detailed discussions of current thought and practice in:
- research paradigms such as grounded theory and semiotics
Authors include leading scholars and practitioners from North America and Europe. They draw on a wealth of experience using well-established as well as emerging qualitative research methods. The result is a thorough, timely, and useful Handbook that will educate, inspire, and serve as standard reference for marketing academics and practitioners alike.
النتائج 1-3 من 85
... aspects of commercial activity that characterize large corporations . How then do consumers escape the seemingly omniscient and ubiquitous designs of the market ? In rich ethnographic detail , Kozinets describes the ways the festival ...
... aspects of my own story but applied them in terms of analyzing aspects of mind and , particularly , energy ( cf. Gould , 1993 , on consciousness ) . While my personal story was salient , my major aim was to draw on it to illustrate from ...
... aspects you might think of ) , they all constitute a constructed site of meaning , built of all these aspects . The perhaps infinite but not unmanageable topic of research is to dig more deeply into them in ways that are meaningful and ...
History of qualitative research methods in marketing
Rethinking the critical imagination 465
25 من الأقسام الأخرى غير ظاهرة