Handbook of Qualitative Research Methods in Marketing
Russell W. Belk
Edward Elgar, 2006 - 595 من الصفحات
The Handbook of Qualitative Research Methods in Marketing offers both basic and advanced treatments intended to serve academics, students, and marketing research professionals. The 42 chapters begin with a history of qualitative methods in marketing by Sidney Levy and continue with detailed discussions of current thought and practice in:
- research paradigms such as grounded theory and semiotics
Authors include leading scholars and practitioners from North America and Europe. They draw on a wealth of experience using well-established as well as emerging qualitative research methods. The result is a thorough, timely, and useful Handbook that will educate, inspire, and serve as standard reference for marketing academics and practitioners alike.
النتائج 1-3 من 87
... behavior : an introduction ' , Journal of Contemporary Ethnography , special issue ( August ) . Arnould , Eric J. , Linda L. Price and Cele Otnes ( 1999 ) , ' Making ( consumption ) magic : a study of white water river rafting ...
... Behavior , New York : Association for Consumer Research . ( 1992 ) , Postmodern Consumer Research : The Study of Consumption as Text , Thousand Oaks , CA : Sage Publications . Hobart , Donald M. ( ed . ) ( 1950 ) , Marketing Research ...
... Behavioral Scientist ( March - April ) , 21 ( 4 ) , 557-70 . ( 1981 ) , ' Interpreting consumer mythology : a structural approach to consumer behavior ' , Journal of Marketing , 45 , 49-61 . - ( 1985 ) , ' Dreams , fairy tales , animals ...
History of qualitative research methods in marketing
Rethinking the critical imagination 465
25 من الأقسام الأخرى غير ظاهرة