Handbook of Qualitative Research Methods in Marketing
Russell W. Belk
Edward Elgar, 2006 - 595 من الصفحات
The Handbook of Qualitative Research Methods in Marketing offers both basic and advanced treatments intended to serve academics, students, and marketing research professionals. The 42 chapters begin with a history of qualitative methods in marketing by Sidney Levy and continue with detailed discussions of current thought and practice in:
- research paradigms such as grounded theory and semiotics
Authors include leading scholars and practitioners from North America and Europe. They draw on a wealth of experience using well-established as well as emerging qualitative research methods. The result is a thorough, timely, and useful Handbook that will educate, inspire, and serve as standard reference for marketing academics and practitioners alike.
النتائج 1-3 من 75
... experience - nadir experience Adulthood Attachments - peak experience - nadir experience - peak experience - nadir experience Body orientations Two body parts liked most / strongest Two body parts least liked / weakest Profession ...
... experience and savvy , and because of their consumer aspirations ; additionally , as immigrants , they are ' stigmatized , subordinated , and segregated ' ( p . 92 ) . The experience of vulnerability is ultimately an experience of loss ...
... experience experiences ' and reported on having lost all sense of time . One informant referring to the image of a diver points out , ' The diver represents a sense of surrender . You surrender your sense of disbelief to the artistic ...
History of qualitative research methods in marketing
Rethinking the critical imagination 465
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