Handbook of Qualitative Research Methods in Marketing
Russell W. Belk
Edward Elgar, 2006 - 595 من الصفحات
The Handbook of Qualitative Research Methods in Marketing offers both basic and advanced treatments intended to serve academics, students, and marketing research professionals. The 42 chapters begin with a history of qualitative methods in marketing by Sidney Levy and continue with detailed discussions of current thought and practice in:
- research paradigms such as grounded theory and semiotics
Authors include leading scholars and practitioners from North America and Europe. They draw on a wealth of experience using well-established as well as emerging qualitative research methods. The result is a thorough, timely, and useful Handbook that will educate, inspire, and serve as standard reference for marketing academics and practitioners alike.
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... ideas about society and the social ideas that get fixed in social structures and policies . Change often begins at the margins of society where people are most constrained . Creative ideas for change then diffuse to opinion leaders who ...
... ideas as well as scores for idea creativity and unwillingness to give up Need Fast Helpful Satisfying Invigorating swimming Exotic Average rating Metaphor Car wash Waterproof control panel in speedboat Sauna Water aerobics Tropical ...
... ideas may sound creative and fancy , but they may not be effective in addressing the ' necessary needs ' for a bath / shower . On the other hand , after completing the surveys , many respondents said that they would really like the ...
History of qualitative research methods in marketing
Rethinking the critical imagination 465
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