Handbook of Qualitative Research Methods in Marketing
Russell W. Belk
Edward Elgar, 2006 - 595 من الصفحات
The Handbook of Qualitative Research Methods in Marketing offers both basic and advanced treatments intended to serve academics, students, and marketing research professionals. The 42 chapters begin with a history of qualitative methods in marketing by Sidney Levy and continue with detailed discussions of current thought and practice in:
- research paradigms such as grounded theory and semiotics
Authors include leading scholars and practitioners from North America and Europe. They draw on a wealth of experience using well-established as well as emerging qualitative research methods. The result is a thorough, timely, and useful Handbook that will educate, inspire, and serve as standard reference for marketing academics and practitioners alike.
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... political basis for the nonimportation movement suggests that further research on politics as a frequent basis for consumer choices across many different times and groups would be a fruitful avenue for future research . Thompson and ...
... political aims from the analytical and imaginative standpoint of those existing in different networks to those of domination . She argues that a standpoint is a cognitive , psychological and political tool for more adequate knowledge ...
... political nature . Turkey has a secular legal system and covering is banned in public spaces and institutions including universities , hospitals and courts . While many rural and elderly women are covered in what is regarded as the ...
History of qualitative research methods in marketing
Rethinking the critical imagination 465
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