Handbook of Qualitative Research Methods in Marketing
Russell W. Belk
Edward Elgar, 2006 - 595 من الصفحات
The Handbook of Qualitative Research Methods in Marketing offers both basic and advanced treatments intended to serve academics, students, and marketing research professionals. The 42 chapters begin with a history of qualitative methods in marketing by Sidney Levy and continue with detailed discussions of current thought and practice in:
- research paradigms such as grounded theory and semiotics
Authors include leading scholars and practitioners from North America and Europe. They draw on a wealth of experience using well-established as well as emerging qualitative research methods. The result is a thorough, timely, and useful Handbook that will educate, inspire, and serve as standard reference for marketing academics and practitioners alike.
النتائج 1-3 من 88
... practices assumed an additional nuance compared to Stan's : exhibitionism . He disclosed that he got his eyebrows waxed and then drew them on with eyeliner , wore a kilt , and wore other forms of makeup : ' I admit it , and I wear ...
... practice , then we need to recognize that our knowledge of science utilizes practices of representation and is therefore relative . Constitutive reflexivity ( the interrogation of the practices that we use to deploy our accounts ) is ...
... practices of etiquette are simply expected , that we would expect to be treated in the same manner if we were the informants and others were the researchers , and that to ignore etiquette may delay completion of a research project , or ...
History of qualitative research methods in marketing
Rethinking the critical imagination 465
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