Handbook of Qualitative Research Methods in Marketing
Russell W. Belk
Edward Elgar, 2006 - 595 من الصفحات
The Handbook of Qualitative Research Methods in Marketing offers both basic and advanced treatments intended to serve academics, students, and marketing research professionals. The 42 chapters begin with a history of qualitative methods in marketing by Sidney Levy and continue with detailed discussions of current thought and practice in:
- research paradigms such as grounded theory and semiotics
Authors include leading scholars and practitioners from North America and Europe. They draw on a wealth of experience using well-established as well as emerging qualitative research methods. The result is a thorough, timely, and useful Handbook that will educate, inspire, and serve as standard reference for marketing academics and practitioners alike.
النتائج 1-3 من 82
... thought is , or its contents . I say that because , whether thought is viewed more in micro - cognitive or macro - narrative terms , for instance , these descriptors and what they represent may be viewed as ornaments or aspects of thought ...
Russell W. Belk. Exercise lc Actively watching thought processes Now also alternate not only with watching thought but also with taking a more active perspective . This means trying to think along some line of reasoning and then watching ...
... thought watching to narrative While you can start anywhere , here , in describing this exercise , I will begin with thought watching . As before , watch your thoughts without trying to formulate any concepts or stories related to them ...
History of qualitative research methods in marketing
Rethinking the critical imagination 465
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