Transnational Television, Cultural Identity and Change: When STAR Came to IndiaSAGE, 06/12/2003 - 321 من الصفحات When STAR TV began broadcasting into India in 1992, it was at the vanguard of an influx of transnational television networks trying to tap into one of the world's largest consumer markets. STAR's Western programming, bold marketing, and its later ownership by one of the world's largest media conglomerates, Rupert Murdoch's News Corporation, saw thename inextricably linked with the debate surrounding cultural change in India in the 1990s. This book is not just a history of the development of TV in India, nor solely an exploration of its impact. It measures cultural change by looking at changing perceptions of Indianness, or the understanding of what it means to call oneself an Indian, and the role of transnational TV in the process of defining, creating and maintaining that identity. |
المحتوى
List of Abbreviations | 8 |
Redefining Indian Television | 49 |
Cultural Strategies of Identity | 87 |
Cultural Change in India | 111 |
Mediating Identity Transnational | 147 |
Shifting Cultural Space and | 181 |
Cleaving India New Oppositions | 209 |
India According to Miss World | 239 |
The Dimensions of Cultural Change | 265 |
Summary of Focus Groups | 293 |
First and Second Generation Interviewees | 298 |
| 315 | |
طبعات أخرى - عرض جميع المقتطفات
عبارات ومصطلحات مألوفة
advertising appears audience Bangalore Baywatch body boundaries broadcasting cent channels Chapter college students commercial construction consumption contemporary create cultural change cultural production cultural space cultural strategies defined Delhi Delhi basti Doordarshan economic English example familiar film focus groups foreign freedom gender globalisation high school students Hindi Hindu Hindutva Hinglish identity reevaluation impact increased India Today Indian culture Indian identity interviewed language liberalisation lifestyle limit images localisation meaning media landscape Miss India Miss World 1996 modern MTV India obscene participants particular Pepsi popular culture programming reference regional relationships religio-cultural representation role rural Karnataka satellite satellite television SEC A-B SEC D-E sense shifting spatial STAR TV strategies of identity television content television in India tion TNMC tradition transnational television understanding university student upper income urban Uttar Pradesh values village West western westernisation woman young women youth Zee TV