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...nstate.edu/dept/ncs/newsacrh/2003/Feb03/ jeep, htm, 07.03.2005, oS McALEXANDER, J./KlM, S./ROBERTS, S. (2002), Loyalty: The influences of satisfaction and brand community integration, in: Journal of Marketing Theory and Practice, Fall 2003, Vol. 11, Issue4,S. 1-11. McALEXANDER, JH/SCHOUTEN, JW/KOENIG, HF (2002), Building... | |
| Christian Belz, Marcus Schögel, Torsten Tomczak - 2007 - عدد الصفحات: 516
...Inc.: Building an Inventive Organization, Boston. McAlexander, J./Kim, S./Roberts, S. (2003): Loyalty: The influences of satisfaction and brand community integration, in: Journal of Marketing Theory and Practice, Vol. 11, No. 4, pp. 1-11. McAlexander, JH/Schouten, JW/Koenig, HF (2002): Building Brand... | |
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