Strategic Management

الغلاف الأمامي
Cengage Learning EMEA, 2003 - 247 من الصفحات
Intended as an introduction to the theory and practice of strategic management, this book aims to enable the reader to identify and make connections between the key features and the issues and choices that arise from them. The text is aimed at BA Business Studies but is expected to be used on ACCA (Management and strategy) and CIMA (Strategic Management Accountancy and Marketing). It is also suitable for students on postgraduate courses in management or business studies including the Diploma in Management Studies and introductory stages of MBA courses. Intended as an introduction to the theory and practice of strategic management, this book aims to enable the reader to identify and make connections between the key features and the issues and choices that arise from them. The text is aimed at BA Business Studies but is expected to be used on ACCA (Management and strategy) and CIMA (Strategic Management Accountancy and Marketing). It is also suitable for students on postgraduate courses in management or business studies including the Diploma in Management Studies and introductory stages of MBA courses.
 

ما يقوله الناس - كتابة مراجعة

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المحتويات

Preface
1
The workbook
169
Strategic management casestudies
188
Toyota Manufacturing UK Ltd
216
Railtrack plc
218
easyjet
222
Universities Superannuation Scheme
225
Ethical Financial
228
Shared Interest Society
230
Legal General Group plc
231
BAA plc
235
Formula One
238
Water Services Association
241
Index
245
حقوق النشر

طبعات أخرى - عرض جميع المقتطفات

عبارات ومصطلحات مألوفة

حول المؤلف (2003)

Barny Robertson was born and raised in Bakersfield, California. His college education was done at Sacramento State University and U.C.L.A. Barny has worked as a keyboardist for numerous artists, including Waylon Jennings and Jessi Colter. He has produced and arranged over 50 albums in the contemporary Christian music field, inluding 17 albums in the 'Kids Praise' series featuring Psalty. In 1992, he was awarded a Grammy for the children's album 'A Cappella Kids.' He has also been nominated for five different Dove awards over the years.Barny, along with his wife, Carter, have arranged several musicals for Lillenas and other publishers. They live in Franklin, Tennessee, with their three daughters. Barny continues to work as a session player, producer and writer. Pamela Vandewalker is the author of more than 30 books and a full-time minister of worship programming and creativity serving a congregation of over 7,000 active worshippers. As a senior programming director for six worship services, Pamela guides and creates worship opportunities from traditional worship to seeker oriented, media-driven contemporary worship. She also coordinates the children's music program, with 800 children participating, and the church's drama ministry. Pamela has served with a variety of publishing houses as a creative arts, devotional, and curriculum writer for worship, drama, and the music genres for over 20 years. As a nationally recognized clinician and conference speaker, Pamela has the opportunity to share insight and relevant ministry tools to hundreds of people every year. Her newest projects include: Live Love! (Lillenas), Camp Wallaballa (Lillenas), Made for Praise volume 12 (Dovetail Music), and Teeny Tykes & Tunes. She earned Magna Cum Laude undergraduate and graduate degrees from Houston Baptist University and the University of Missouri-Kansas City, respectively. Pamela and her husband, David, make their home in Marietta, Georgia.

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