Advances in Electronic MarketingIdea Group Inc (IGI), 01/01/2005 - 318 من الصفحات There are many challenges facing organizations today as they incorporate electronic marketing methods into their strategy. Advances in Electronic Marketing examines these challenges within three major themes: the global environment, the strategic/technological realm, and the buyer behavior of online consumers. Each chapter raises important issues, practical applications, and relevant solutions for the electronic marketer. Advances in Electronic Marketing not only addresses Internet marketing and the World Wide Web, but also other electronic marketing tools, such as geographic information systems, database marketing, and mobile advertising. This book provides researchers and practitioners with an updated source of knowledge on electronic marketing methods. |
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النتائج 1-5 من 77
الصفحة iv
... Experience: The Concept and the Challenges ... 103 Mary Lou Roberts, University of Massachusetts Boston, USA 122 Chapter VII Viral Marketing: The Use of Surprise ............................................. Adam Lindgreen, Eindhoven ...
... Experience: The Concept and the Challenges ... 103 Mary Lou Roberts, University of Massachusetts Boston, USA 122 Chapter VII Viral Marketing: The Use of Surprise ............................................. Adam Lindgreen, Eindhoven ...
الصفحة viii
... experienced excitement and panic; trial and error; and success and failure as they created online businesses and ... experience are addressed to determine influences on satisfaction and buying behavior. Web site efficacy (usefulness ...
... experienced excitement and panic; trial and error; and success and failure as they created online businesses and ... experience are addressed to determine influences on satisfaction and buying behavior. Web site efficacy (usefulness ...
الصفحة x
... Experiences (IBE) is created and explored via the use of marketing tools, such as personalization, co-creation, purchase-process streamlining, self-ser- vice, brand community, rich media, product self-design, dynamic pricing, and ...
... Experiences (IBE) is created and explored via the use of marketing tools, such as personalization, co-creation, purchase-process streamlining, self-ser- vice, brand community, rich media, product self-design, dynamic pricing, and ...
الصفحة xiii
... experience, and after-purchase needs. Their framework is used to examine customer states and transition conditions, with special focus on abandonment factors, as online consumers interact outside of the e-shop, inside the e-shop, and ...
... experience, and after-purchase needs. Their framework is used to examine customer states and transition conditions, with special focus on abandonment factors, as online consumers interact outside of the e-shop, inside the e-shop, and ...
الصفحة 2
... experience may influence both satisfaction and buying behavior, so we address the antecedents of the experience, including Web site design and the nature of customer involvement with the site. We note the importance of Web site efficacy ...
... experience may influence both satisfaction and buying behavior, so we address the antecedents of the experience, including Web site design and the nature of customer involvement with the site. We note the importance of Web site efficacy ...
المحتوى
1 | |
Chapter II Unlocking ECustomer Loyalty | 28 |
The Interaction of Product Consumer and Retailer Factors | 45 |
Understanding Internet Confidence and the Implications for Customer Relationship Management | 67 |
EMarketing Strategy | 83 |
Framework and Managerial Insights | 84 |
The Concept and the Challenges | 103 |
The Use of Surprise | 122 |
Chapter X Developing Brand Assets with Wireless Devices | 175 |
Chapter XI Geographic Information Systems GIS in EMarketing | 193 |
EMarketing Legal Challenges | 210 |
Chapter XIII Regulatory and Marketing Challenges Between the US and EU for Online Markets | 229 |
Chapter XIV Modeling the Effects of Attitudes Toward Advertising on the Internet | 247 |
A Model of Successful Marketing on the Internet | 270 |
Chapter XVI An Online Consumer Purchase Decision Cycle | 287 |
Glossary | 300 |
Chapter VIII Retailer Use of PermissionBased Mobile Advertising | 139 |
Technology for EMarketing | 156 |
Chapter IX Integrating InternetDatabase Marketing for CRM | 157 |
About the Authors | 304 |
Index | 315 |
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