Persuasive CommunicationGuilford Press, 18/10/2002 - 351 من الصفحات Now in a revised and expanded second edition, this popular text provides a comprehensive introduction to the study of persuasive messages and their effects. Concepts and methods from communication and social psychology are seamlessly integrated to give students a solid grasp of foundational issues in persuasion research, the core features of persuasive transactions, and major models of persuasive communication. Retaining the clear organization and wealth of concrete examples that distinguished the original text, the second edition has been updated throughout with new data and theoretical developments. Two entirely new chapters cover the role of emotional appeals in persuasive transactions and the nature of resistance to interpersonal influence, among other topics. |
من داخل الكتاب
النتائج 1-5 من 5
الصفحة xiv
... 214 The Elaboration Likelihood Model of Persuasion 217 The Heuristic Model of Persuasion 230 The Unimodel 233 Summary 235 Notes 236 11 Models of Interpersonal Compliance Compliance - Gaining Message Selection xiv Contents.
... 214 The Elaboration Likelihood Model of Persuasion 217 The Heuristic Model of Persuasion 230 The Unimodel 233 Summary 235 Notes 236 11 Models of Interpersonal Compliance Compliance - Gaining Message Selection xiv Contents.
الصفحة 213
عذرًا، محتوى هذه الصفحة مقيَّد.
عذرًا، محتوى هذه الصفحة مقيَّد.
الصفحة 233
عذرًا، محتوى هذه الصفحة مقيَّد.
عذرًا، محتوى هذه الصفحة مقيَّد.
الصفحة 325
... unimodel . Psychological Inquiry , 10 , 83–109 . Lamm , H. , & Myers , D. G. ( 1978 ) . Group - induced polarization of attitudes and behavior . In L. Berkowitz ( Ed . ) , Advances in experimental social psychol- ogy ( Vol . 11 , pp ...
... unimodel . Psychological Inquiry , 10 , 83–109 . Lamm , H. , & Myers , D. G. ( 1978 ) . Group - induced polarization of attitudes and behavior . In L. Berkowitz ( Ed . ) , Advances in experimental social psychol- ogy ( Vol . 11 , pp ...
الصفحة 349
... Unimodel , the , 233-235 Unintended effects , 49 Utilitarian function , 22 Utility of attitudes , 55-56 , 58 V Validity , 47-48 , 108 Valence of attitudes , 17 Values , 199 , 203 Value - expressive function of attitudes , 21 , 22 , 124 ...
... Unimodel , the , 233-235 Unintended effects , 49 Utilitarian function , 22 Utility of attitudes , 55-56 , 58 V Validity , 47-48 , 108 Valence of attitudes , 17 Values , 199 , 203 Value - expressive function of attitudes , 21 , 22 , 124 ...
المحتوى
II | 3 |
III | 4 |
IV | 11 |
V | 19 |
VI | 26 |
VIII | 27 |
IX | 28 |
X | 31 |
XLIV | 163 |
XLV | 164 |
XLVI | 165 |
XLVII | 166 |
XLVIII | 170 |
XLIX | 181 |
L | 186 |
LI | 188 |
XI | 53 |
XIII | 55 |
XIV | 56 |
XV | 57 |
XVI | 60 |
XVII | 68 |
XVIII | 75 |
XIX | 76 |
XX | 78 |
XXI | 79 |
XXII | 80 |
XXIII | 88 |
XXIV | 90 |
XXV | 94 |
XXVI | 99 |
XXVII | 100 |
XXVIII | 101 |
XXIX | 103 |
XXX | 104 |
XXXI | 119 |
XXXII | 125 |
XXXIII | 126 |
XXXIV | 127 |
XXXV | 128 |
XXXVII | 142 |
XXXVIII | 143 |
XXXIX | 144 |
XL | 145 |
XLI | 147 |
XLII | 159 |
XLIII | 162 |
LII | 189 |
LIII | 190 |
LIV | 194 |
LV | 199 |
LVI | 210 |
LVII | 211 |
LVIII | 213 |
LIX | 214 |
LX | 217 |
LXI | 230 |
LXII | 233 |
LXIII | 235 |
LXIV | 236 |
LXV | 237 |
LXVI | 239 |
LXVII | 246 |
LXVIII | 257 |
LXX | 259 |
LXXI | 260 |
LXXII | 272 |
LXXIII | 280 |
LXXIV | 281 |
LXXV | 282 |
LXXVI | 286 |
LXXVII | 294 |
LXXVIII | 302 |
LXXIX | 305 |
LXXXI | 307 |
LXXXII | |
عبارات ومصطلحات مألوفة
Ajzen argued argument quality arousal atti attitude change attitudes and behaviors Bandura behavior change behavioral intentions beliefs Boster Cacioppo campaigns Chaiken Chapter Cognitive Dissonance Cognitive Dissonance Theory cognitive responses colleagues compliance compliance-gaining conceptual condition correlation cues D. J. O'Keefe Dillard discussion Dissonance Theory DITF drug Eagly Elaboration Likelihood Model emotional evaluation evidence example experience experimental explanation factors Fazio fear appeals findings Fishbein FITD function guilt heuristic important inoculation interaction investigations Jerry Springer Show mass media measure message content message discrepancy message receivers message recipients message recommendation message source meta-analytic minor premise motivation negative outcome-relevant involvement participants perceived person persuasion research persuasive communication persuasive effects persuasive messages Petty Pfau position predicted produce psychological request resistance sage Self-Perception Theory situations sleeper effect Social Judgment Theory Social Psychology source credibility source's strategies studies subjective norms target theoretical tion tive topic tudes two-sided Unimodel validity variables