...and continuing effort by the licensee to discover and fulfill the tastes, needs, and desires of his community, or service area for broadcast service."...Policy Re: Commission En Bane Programming Inquiry, FCC 60-970, released July 29, 1960, 20 RR 1901, 1915 (1960). i Emphasis added.) The importance of this...

...and continuing effort by the licensee to discover and fulfill the taster needs, and desires of his community, or service area for broadcast service."..."Report and Statement of Policy Re : Commission En Bane Programing Inquiry." FCC 60-970, released July 2fl, ШЮ. 20 RR 1001. 1915 (1900). (Emphasis added.)...

...and continuing effort by the licensee to discover and fulfill the tastes, needs, and desires of his community, or service area for broadcast service."...Report and .Statement of Policy Re : Commission En Bane Programing Inquiry, FCC 60-970, released July 29. I960, 20 RR 1901, 1915 (1960). (Emphasis added.)...

...interests. The Commission has also noted that the principal ingredient of licensee obligation is the "diligent, positive, and continuing effort to discover and fulfill the tastes, needs, and desires of his community or service area." 12. It is concluded that Peoria has made a meaningful effort to determine...

...¡Section 30T(d) (2) (A) : Ascertainment. — The public interest standard of the Act requires licensees to make a "diligent, positive, and continuing effort...broadcast service." "Report and Statement of Policy Ke : Commission En Bane Programming Inquiry," 20 P&F Radio Reg. 1901, 1915 (1960). This has been explained...

...they can and should play a prominent role. 2. Licensees of radio and television stations are required to make a diligent. positive, and continuing effort to discover and fulfill the problems, needs, and Interests of the communities they serve. The Commission encourages a continuing...

...considered by the station. In conclusion, licensee states that it has met its obligation to pursue a diligent, positive, and continuing effort to discover and fulfill the tastes, needs and desire,of its community as evidenced by its community survey and its additional efforts to open a dialogue...

...they can and should play a prominent role. 2. Licensees of radio and television stations arc required to make a diligent, positive and continuing: effort, to discover and fulfill the problems, needs and interests of the communities they serve. The Commission encourages a continuing...

...and continuing effort by the licensee to discover and fulfill the tastes, need, and desires of his community or service area, for broadcast service."...Policy Re: Commission En Bane Programming Inquiry, 25 Fed. Reg. 7291, 7295. This is a duty, continual and personal to the individual broadcaster. Prior...

...ingredient of a licensee's obligation to operate its station in the public interest has always been "the diligent, positive and continuing effort * * * to...discover and fulfill the tastes, needs and desires of his service area." In fact, you may recall, Senator Pastore, that the ultimate test for service in...