Advances in Electronic MarketingIrvine Clarke, Theresa Flaherty Idea Group Inc (IGI), 01/01/2005 - 318 من الصفحات "This book addresses Internet marketing and the World Wide Web, and other electronic marketing tools such as geographic information systems, database marketing, and mobile advertising"--Provided by publisher. |
من داخل الكتاب
النتائج 1-5 من 50
الصفحة xiii
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الصفحة 4
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الصفحة 5
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الصفحة 17
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الصفحة 18
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المحتوى
Attracting and Retaining Online Buyers Comparing B2B and B2C Customers | 1 |
Unlocking ECustomer Loyalty | 28 |
Drivers and Barriers to Online Shopping The Interaction of Product Consumer and Retailer Factor | 45 |
eCRM Understanding Internet Confidence and the Implications for Customer Relationship Management | 67 |
Global Internet Marketing Strategy Framework and Managerial Insights | 84 |
Interactive Brand Experience The Concept and the Challenges | 103 |
Viral Marketing The Use of Surprise | 122 |
Retailer Use of PermissionBased Mobile Advertising | 139 |
Geographic Information Systems GIS in EMarketing | 193 |
Legal Online Marketing Issues Opportunities and Challenges | 211 |
Regulatory andMarketing Challenges Between the US and EU for Online Markets | 229 |
Modeling the Effects of Attitudes Toward Advertising on the Internet | 247 |
Virtual Community A Model of Successful Marketing on the Internet | 270 |
An Online Consumer Purchase Decision Cycle | 287 |
Glossary | 300 |
About the Authors | 304 |
Integrating InternetDatabase Marketing for CRM | 157 |
Developing Brand Assets with Wireless Devices | 175 |
Index | 315 |
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عبارات ومصطلحات مألوفة
adverts brand assets brand equity buyers channel chapter commerce consumer behavior consumer's Copying or distributing Copyright 2005 create customer relationship management database marketing distributing in print e-business e-commerce e-mail e-marketing e-shop effective electronic forms Electronic Marketing environment example experience factors firms forms without written framework global Goldsmith Idea Group Inc important influence information online integration interactive International Internet advertising Internet confidence Internet marketing Internet purchase issues Journal of Marketing loyalty m-advertising m-adverts m-branding Marketing Management Marketing Science marketing strategy mobile advertising mobile devices mobile phone mobile portal off-line offers online consumer online marketing online purchase online shopping perceived positive potential print or electronic purchase behavior purchase intentions relationship marketing retailers Retrieved October specific surprise target tion traditional trust University users viral marketing virtual communities word-of-mouth