...while a brand is created by the full spectrum of the marketing mix. Skinner (1994:324) defines a brand as "a name, term, design, symbol, or any other feature...service as distinct from those of other sellers". Pricing is related to the product's basic price, quantity and trade discounts, credit facilities offered,...

...other products designed to satisfy the same needs" AMERICAN MARKETING ASSOCIATION (2004) A brand is „a name. term. design, Symbol, or any other feature that identifies one seller's good or Service äs distinct from those of other sellers. The legal term for brand is trademark. A brand may identify...

...knüpft die Markendefinition der American Marketing Association (AMA) an, die „Brand" definiert als "a name, term, design, symbol, or any other feature that identifies one seller's good or service äs distinct from those of other sellers. [...J."21 Aus der AMA-Definition lassen sich mit der Einzigartig...

...define a brand as a name or formal sign. According to the American Marketing Association, a brand is a "name, term, design, symbol, or any other feature...or service as distinct from those of other sellers" (www.ama.org). However, separating the brand name from the product or service alters the nature of...

...thoughts and feelings, 1 A widely used definition of 'brand' is from the American Marketing Association: 'A name, term, design, symbol, or any other feature that identifies one seller's goods or services as distinct from those of other sellers. The legal term for brand is trademark. A...