Handbook of Consumer Behavior, Tourism, and the InternetPsychology Press, 2004 - 314 من الصفحات Make the most of your online business resources The growing acceptance and use of the Internet as an increasingly valuable travel tool has tourism and hospitality businesses taking a critical look at their business-to-customer online environments while pondering such questions as, "How do I get people to visit my Web site?" "Is my Web site attracting the 'right' kind of e-consumers?" and "How do I turn browsers into buyers?" The Handbook of Consumer Behavior, Tourism, and the Internet analyzes the latest strategies involving Internet business applications that will help you attract--and keep--online travel customers. Researchers from the United States, Europe, and Asia present the latest findings you need to make the right decisions regarding long-term e-commerce development and planning. The Handbook of Consumer Behavior, Tourism, and the Internet examines vital issues affecting the travel and tourism industry from an online perspective. This book analyzes the latest theory and research on general online buyer characteristics, the differences between online and offline consumer behavior, the differences between broadband and narrowband users, the online search process, quality and perception of lodging brands, and Web site design, maintenance, and development. Each section of the book includes a model/diagram that serves as an overview of the topic, followed by a thorough discussion on the topic from several sources. Each section ends with commentary on the areas where future research is needed. The book's contributors use a variety of research methodologies ranging from qualitative data analyses using artificial neutral network analysis, to experimental design, non-parametric statistical tests, and structural equation modeling. Topics examined in the Handbook of Consumer Behavior, Tourism, and the Internet include:
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المحتوى
www worldofislands com 1999 | 3 |
The Internet | 15 |
Barriers to Online Booking of Scheduled Airline Tickets | 27 |
The Past Present and Future Research of Online Information Search | 41 |
TRAVEL WEBSITE USER CHARACTERISTICS | 49 |
Differences Between Broadband | 63 |
The Spring Break Experience 79 | 79 |
Research Directions | 93 |
Analyzing Hotel Customers EComplaints from an Internet Complaint Forum | 167 |
Lessons to Be Learned from the Service Recovery Literature | 183 |
WEBSITE DESIGN AND DEVELOPMENT IN TRAVEL | 191 |
Attending | 205 |
Conflicting Viewpoints on Web Design | 225 |
WEBSITE EVALUATION IN HOSPITALITY AND TOURISM | 231 |
A Balanced Scorecard Approach | 253 |
Applying a Structural Equation Model Approach | 269 |
PERCEPTION AND QUALITY OF ONLINE LODGING | 103 |
A Study of the Perceptions of Hong Kong Hotel Managers on the Potential | 117 |
Avoiding Brand Erosion | 133 |
ECOMPLAINT BEHAVIOR | 143 |
Developing a Content Analysis Evaluation Approach for the Examination | 295 |
309 | |
طبعات أخرى - عرض جميع المقتطفات
Handbook of Consumer Behavior, Tourism, and the Internet <span dir=ltr>Rob Law</span> لا تتوفر معاينة - 2014 |
عبارات ومصطلحات مألوفة
agency Website agents airline Aruba Balanced Scorecard broadband Caribbean companies complaint Consumer Behavior content analysis destination develop Digital Object Identifier dimensions disintermediation Document Delivery Service e-commerce e-complaints e-consumer e-loyalty electronic electronic commerce Expedia experience factors glocalisation groups Haworth Document Delivery Haworth Hospitality Press Haworth Press Hong Kong Hospitality and Tourism hotel Websites identified industry information search information sources Journal of Hospitality Journal of Travel KEYWORDS Likert scale limited-service lodging MANOVA marketing effectiveness mation modified BSC Morrison narrowband narrowband users Online hotel reservations online travel agencies online travel suppliers overall perceived perceptions perspective purchase travel responses sample search behavior search engine service quality service recovery spring break strategies sumer Table tion tive tomer tour tourism and hospitality Tourism Marketing Travel & Tourism travel and tourism travel products Travel Research vacation variables Website evaluation