...their lives. Marketing often provides the "means" to reach these ends. Rokeach has defined values as an enduring belief that a specific mode of conduct...preferable to an opposite or converse mode of conduct or end state of existence. Values are relatively stable but not completely static beliefs about what a...

...summary of works over the 1950s and 1960s that were cross-cultural comparisons of social values. A social value is "an enduring belief that a specific mode...is personally or socially preferable to an opposite ... mode of conduct or end-state of existence" (Rokeach, 1973, p. 5). Two of the conclusions Rokeach...

...activity was achieved during a whole weekend very early in the ice hockey season, (ie, early October). end-state of existence is personally or socially preferable...converse mode of conduct or end-state of existence" (p. 5) [77]. They also used Paquette's taxonomy to establish the difference between preference value...

...desirable endstates of life (Schwartz 1994; Gutman 1982). Rokeach (1973) defines values similarly: "A value is an enduring belief that a specific mode of conduct or state of existence is personally or socially preferable to an opposite or converse mode of conduct...

...'value'? Roakeach suggested that what distinguishes a 'value system' is organisation and durability: A value is an enduring belief that a specific mode...converse mode of conduct or end-state of existence. A value system is an enduring organization of beliefs concerning preferable modes of conduct or endstates...

...mit dem Begriff „implicit" aus. Eine weitere, einflussreiche Wertedefinition ist die von Rokeach: „A value is an enduring belief that a specific mode...converse mode of conduct or end-state of existence" (1973, S. 5). Werte sind nach dieser Definition dauerhaft, was aber nicht als absolute, sondern nur...

...workings of value better. A clue to one such tool can be found, again, in Rokeach's definition of value: "A value is an enduring belief that a specific mode...converse mode of conduct or end-state of existence" [23, p. 5, emphasis added]. In the definition, Rokeach explicitly states that values involve the comparison...

...however, there are considerable difficulties in observing and testing a 'value', which has been defined as 'an enduring belief that a specific mode of conduct...mode of conduct or end-state of existence' (Rokeach, p. 5); and, in journalism, as 'an inner force (such as honesty or fairness) that helps people counter...

...of the organization and its products. Rokeach (1973), in The Nature of Human Values, suggested that: A value is an enduring belief that a specific mode...an opposite or converse mode of conduct or endstate existence. Values are essential in any organization, both from the internal perspective, where values...

...arguably be said to reside in all of us; therefore, I turned to Rokeach (1973). Rokeach defines a value as an "enduring belief that a specific mode of conduct...converse mode of conduct or end-state of existence" (5). He estimates that there are approximately thirty-six values that represent the full spectrum of...