Consumer culture theory
John Schouten (Editor), Diane Martin (Editor), Russell W. Belk (Editor)
The chapters in this volume have been selected from the best papers presented at the 9th Annual Consumer Culture Theory Conference held at the home of Aalto University in Finland in June 2014. The theme of the conference was Mapping Consumer Culture. The diverse interpretive research and theory represented in this volume provides the reader with intellectually stimulating opportunities to examine the intersections between a variety of theories and methods that represent the cutting edge in consumer research. These studies draw on an array of qualitative methodologies including ethnography, netnography, narrative and visual analysis, phenomenology, and semiotics. The substantive topics represent crucial issues for our times including understanding and navigating cultural diversity and cultural perspectives on co-creating market value
eBook, English, 2014
Emerald Group Publishing Limited, Bingley, United Kingdom, 2014
Research in consumer behavior, Volume 16
Conference papers and proceedings
1 online resource (xiv, 273 pages) : illustrations
9781322448220, 9781784411572, 9780857244444, 9780857244437, 1322448221, 1784411574, 0857244442, 0857244434
898061836
Print version:
Petals on a wet, black brand : the place of poetry in consumer culture theory / Stephen Brown
Exploring fantasy in consumer experiences / Anastasia Seregina
Narcissism and the consuming self : an exploration of consumer identity projects and narcissistic tendencies / Aliette Lambert, John Desmond, Stephanie O'Donohoe
Revisiting (not so) commonplace ideas about the body : topia, utopia and heterotopia in the world of tattooing / Dominique Roux
Situating men within local terrain : a sociological perspective on consumption practices / Dee Duffy
Considering the human properties of the non-humans : an analysis of pragmatogony in dispossession stories / Helene Cherrier, Meltem Türe, Nil Özçaglar-Toulouse
Hold the line! Exploring the brand community coping process / Henri Weijo, Jukka Rintamäki
Consuming austerity : visual representations / Andrea Prothero, Pierre McDonagh
Money talks : reproducing deprivation and empowerment in poverty through discursive practices / Henna Syrjälä, Hanna Leipämaa-Leskinen, Pirjo Laaksonen
Mapping the real and the false : globalization and the brand in contemporary China / Erika Kuever
Adapting ethnography : an example of emerging relationships, building trust, and exploring complex consumer landscapes / Prabash Edirisingha, Robert Aitken, Shelagh Ferguson
Online reception analysis : big data in qualitative marketing research / Gry Høngsmark Knudsen, Dannie Kjeldgaard
North and south : special sessions on regional perspectives
Nordic consumer culture : context and concept / Per Østergaard [and others]
The branded and gendered Brazilian body : material and symbolic constructions in an overlooked context / Bernardo Figueiredo [and others]
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