Translating into success : cutting-edge strategies for going multilingual in a global age
The boom in international trade has brought with it an increased demand for addressing local consumers in their native language and cultural idiom. Given the complex nature and new media involved in communicating with their constituent markets, companies are developing ever more complex tools and techniques for managing foreign-language communication. This book presents select case studies that illustrate the state-of-the-art of language management. It covers a cross-section of sectors, each of which has particular subtleties in language management: software localization fina
1 online resource (xxii, 239 pages) : illustrations
9780585469317, 9789027299772, 9789027231864, 9789027231871, 9781556196300, 9781556196317, 0585469318, 9027299773, 9027231869, 9027231877, 155619630X, 1556196318
52999684
TRANSLATING INTO SUCCESS; Editorial page; Title page; LCC data; Contents; Foreword; Introduction; 1. Microsoft Encarta Goes Multilingual; 2. 21 Adapting Time Magazine for Latin America; 3. Globalizing an e-Commerce Web Site; 4. What Price Globalization? Managing Costs at Microsoft; 5. Multilingual Information Management at Schneider Automation; 6. The Role of Translation in an International Organization; 7. Localization at Hewlett-Packard's LaserJet Solutions Group; 8. Shortening the Translation Cycle at Eastman Kodak; 9. Making a Global Product at MapInfo Corporation
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