Advances in electronic marketing

Attracting and retaining online buyers : comparing B2B and B2C customers / Eileen Bridges, Ronald E. Goldsmith, Charles F. Hofacker

Unlocking e-customer loyalty / Alvin Y.C. Yeo, Michael K.M. Chiam

Drivers and barriers to online shopping : the interaction of product, consumer, and retailer factors / Francesca Dall'Olmo Riley, Daniele Scarpi, Angelo Manaresi

eCRM : understanding Internet confidence and the implications for customer relationship management / Terry Daugherty, Matthew Eastin, Harsha Gangadharbatla

Global Internet marketing strategy : framework and managerial insights / Gopalkrishnan R. Iyer

Interactive brand experience : the concept and the challenges / Mary Lou Roberts

Viral marketing : the use of surprise / Adam Lindgreen, Joëlle Vanhamme

Retailer use of permission-based mobile advertising / Jari Salo, Jaana Tähtinen

Integrating Internet/database marketing for CRM / Sally Rao, Chris O'Leary

Developing brand assets with wireless devices / Jari H. Helenius, Veronica Liljander

Geographic information systems (GIS) in e-marketing / Mark R. Leipnik, Sanjay S. Mehta

Legal online marketing issues : the opportunities and challenges / Michael T. Zugelder

Regulatory and marketing challenges between the U.S. and EU for online markets / Heiko deB. Wijnholds, Michael W. Little

Modeling the effects of attitudes toward advertising on the Internet / Chris Manolis [and others]

Virtual community : a model of successful marketing on the Internet / Carlos Falvián, Miguel Guinalíu

An online consumer purchase decision cycle / Penelope Markellou, Maria Rigou, Spiros Sirmakessis